The Swarm
Mission
Creating NIL opportunities with Iowa student-athletes through business connections while also serving as an events-based management company—creating dynamic, engaging experiences that showcase our top student-athletes and foster meaningful connections with Iowa fans.
Helping Iowa compete for championships and strengthen the bond between our athletes, fans, and community.
Frequently
Asked Questions
What is NIL?
NIL stands for Name, Image, and Likeness. NIL now provides the opportunity for student-athletes to be compensated for the use of their name, image, and likeness. This can include activities such as: sponsorships, endorsements, product promotions, appearances, and more. The Swarm, Inc. aims to create opportunities for student-athletes to build and enhance their personal brand while also connecting with businesses in the community.
What NIL Cannot Be?
Student-athletes cannot receive “pay for play” and NIL payments cannot be used to induce prospects. Payments cannot be gifts and therefore, all payments must have a related “value exchange” between the buyer and the seller (student-athlete).
What is the relationship with THE University of Iowa?
The Swarm, Inc., has no official relationship with the University of Iowa and Iowa Athletics. SWARM is organized independently to advance the work of Iowa Athletics.
How Are Student-Athletes Compensated?
Student-athletes are paid by connecting with local businesses to market their goods or services. These activities could include autograph sessions, meet & greets, etc. In addition, student-athletes also will share in the revenue from the events for which they participate.
Does Swarm Gift Student-Athletes Money?
Student-athletes cannot receive ‘pay for play’ and NIL payments cannot be used to induce prospects. All payments must have a ‘value exchange’ between the business or Swarm and the student-athlete.
Can I contribute To Any Iowa Sport?
Yes, payments of any amount can be designated to any of the 22 sports at Iowa.
Does The Additional Sport Support (As Of 9/21/23) Change The Allocation Of The General Fund?
No. Swarm General Fund will continue to support football, women’s and men’s basketball.
Can I Adjust The Sport Allocation On My Contribution?
Yes. Gifts can be designated to a specific sport and you may change your sport allocation up to 30 days before your renewal date. Email support@iowaswarm.com.
Can I Fund One Student-Athlete or Does All Of The Money Go Together?
For additional information on supporting a specific student-athlete through a business partnership or special event, contact Jayne Oswald (jayne-oswald@iowaswarm.com).
Is My Gift Tax Deductible?
Gifts prior to November 13, 2025, to The Swarm Collective, Inc. were a designated 501c3 private foundation and may be tax deductible. We recommend consulting with your tax advisor on the deductibility of your gift based on the state in which you reside. We received our official approval in June of 2022 and our EIN is 88-2370895.
As of November 1, 2025, all contributions will be made to Swarm, Inc. and are not tax deductible.
How do i change or cancel my membership?
Contact support@iowaswarm.com and the SWARM team will assist with your membership requests.
What are swarm's overhead costs?
We have one full-time employees, along with a few interns that are paid a monthly stipend. Our CEO does not take a salary.
SWARM has necessary start-up costs associated with getting a business up and running – web development and backend reporting systems for NCAA compliance and IRS purposes.
The exact percentage of SWARM overhead costs will fluctuate based on our generous support from our donors and contributors. Our goal is to be around 10% with our administrative costs and we are in great shape to accomplish that goal.
Kindly follow below documents for more information:
This is about our Iowa student-athletes and always will be. Go Hawks!
When does my annual membership reset?
Do Membership Cards Expire
Our
Leadership Team
CEO
Brad Heinrichs
Brad Heinrichs was a four-year letterwinner on the University of Iowa golf team and graduated with degrees in Actuarial Science and Economics in 1997. In addition to being the CEO of SWARM, Brad has served as the President/CEO of Foster & Foster Consulting Actuaries, Inc. since 2005. Foster & Foster is a national actuarial consulting firm which provides employee benefits consulting services to entities who serve the greater good, such as teachers, police officers, firefighters, etc. Brad enjoys the challenge of building a successful business, as indicated by his success in increasing revenues at F&F by over twentyfold during his time as CEO. In 2018, Brad independently rescued and revitalized Rem-Tronics, a struggling aerospace manufacturing firm in NY and ultimately sold to a private equity firm after the company had stabilized and become profitable. Brad has also served on the Financial Allocations team for the local United Way in Lee County, Florida, and has a keen eye for charities who run their operations the right way. Brad currently resides in Fort Myers, Florida, and is a member of the Paradise Iowa Club.
Vice President Of Events & Engagement
Jayne Oswald
Jayne is a graduate of the University of Iowa, earning her bachelor’s degree in 2003. Jayne served as the Director of Events with Iowa Athletics Development at the UI Center for Advancement from 2010-2013, overseeing the department’s donor events, game day related activities, the Hawkeye Events tour, Hawkeye Huddles, and management of I-Club Chapters. Jayne has been a long time Hawkeye fan and has enjoyed the opportunity to support the Hawkeyes and help make an impact on student-athletes throughout her career. Jayne resides with her family in Tiffin, Iowa.
SWARM
Board of Directors
Scott Carpenter
- Sales & Business Development at Phelps Uniform & Customs Image Wear
- Studied at the University of Iowa
- West Des Moines, IA
Ron Kirchhoff
- Partner at 7G Distributing LLCA
- Studied at the University of Iowa
- Dubuque, IA
Renee Moon
- Studied at the University of Iowa
- Renee and her husband endowed Head Football Coach Position, established Will and Renee Moon Excellence Fund, and supported the revitalization of Kinnick Stadium’s north end zone seating and concourse.
- Bettendorf, IA
Bruce Rastetter
- Founder & CEO of Summit Agricultural Group
- Studied at the University of Iowa
- Former president of the Iowa Board of Regents
- Alden, IA
Jaime (Printy) Brandt
- Studied at the University
- Elementary School Teacher in North Liberty
- North Liberty Lightning Head Girl’s Basketball Coach
- Studied at the University of Iowa
- Iowa Women’s Basketball (2010-13)
- Big Ten Freshman of the Year (2010)
- Honorable Mention All-America (2011)
- IGHSAU Sport Advisorty Committee Member; Basketball
- Iowa City, IA
Dallas Clark
- Founder of the 44 Dallas Clark Foundation
- Studied at the University of Iowa
- Iowa Football (1999-2002)
- Unanimous All-American honors (2002)
- John Mackey Award Winner (2002)
- NFL tight end (2003-14)
- Played for the Colts, Buccaneers, & Ravens
Jacob Jaacks
- Financial Advisor with The 801 Group at Morgan Stanley
- Studied at the University of Iowa
- Iowa Basketball (1998-2000)
- Played Professional Basketball Overseas (2000-2011)
- Attended Ankeny and Cedar Rapids Jefferson High Schools
- Des Moines, IA