The Swarm Collective, Inc. is a 501(c)3 non-profit corporation organized exclusively to enable and empower the University of Iowa student-athletes in amplifying their NIL opportunities by contributing their time and diversity of talents through charitable work with non-profits, being active while giving back to our communities, and providing mentorship to our future generation of leaders.
The Swarm Collective
Student-athletes in women’s basketball, men’s basketball, and football will have the opportunity to benefit from their name, image, and likeness by participating in events to serve and raise funds for local charities and non-profits. We look forward to serving our communities and making an enormous impact on the State of Iowa.
We sincerely appreciate your support of The Swarm Collective, a designated 501(c)3 private foundation. All financial contributions may be deemed tax-deductible per IRS guidelines effective 5/18/2022.
The Swarm, Inc.
The business community can amplify their brand by connecting with Hawkeye student-athletes to promote their products and services. All University of Iowa student-athletes, regardless of sport, are eligible to partner with companies through Swarm, Inc. who may want to leverage NIL opportunities to enhance their business.
What is NIL?
NIL stands for Name, Image, and Likeness. NIL now provides the opportunity for student-athletes to be compensated for the use of their name, image, and likeness. The Swarm Collective, Inc. aims to create opportunities for student-athletes to build and enhance their personal brand while also serving local charities and non-profits.
What NIL Cannot Be?
Student-athletes cannot receive “pay for play” and NIL payments cannot be used to induce prospects. Payments cannot be gifts and therefore, all payments must have a related “value exchange” between the buyer and the seller (student-athlete).
What is the relationship with University of Iowa?
Neither The Swarm, Inc., nor The Swarm Collective, Inc. (together known as “SWARM”) has any official relationship with the University of Iowa and Iowa Athletics. The University and its employees are prohibited from making or facilitating any NIL deals or payments to student-athletes. SWARM is organized independently to advance the work of Iowa Athletics.
What makes the Swarm unique?
SWARM is not simply a broker for NIL deals. SWARM provides the resources and tools to allow student-athletes to succeed. Whether it is by paying student-athletes to raise money or serve local charities or connecting them with local businesses to market their goods and services, SWARM donors can feel good that their donations are serving three purposes: 1) Donations allow our student-athletes to profit on their name, image, and likeness; 2) Donations help our teams remain competitive; and 3) Donations will help serve the greater Iowa community. SWARM also takes a paternalistic role in assisting student-athletes with their contracts and the associated tax implications that come from their participation.
Hawkeye alumni and fans have expressed an outpouring of support and offered time and services to help grow the Iowa Swarm Collective. We want to simply say, “THANK YOU & GO HAWKS!”
Brad Heinrichs was a four-year letterwinner on the University of Iowa golf team and graduated with degrees in Actuarial Science and Economics in 1997. In addition to being the CEO of SWARM, Brad has served as the President/CEO of Foster & Foster Consulting Actuaries, Inc. since 2005. Foster & Foster is a national actuarial consulting firm which provides employee benefits consulting services to entities who serve the greater good, such as teachers, police officers, firefighters, etc. Brad enjoys the challenge of building a successful business, as indicated by his success in increasing revenues at F&F by over twentyfold during his time as CEO. In 2018, Brad independently rescued and revitalized Rem-Tronics, a struggling aerospace manufacturing firm in NY and ultimately sold to a private equity firm after the company had stabilized and become profitable. Brad has also served on the Financial Allocations team for the local United Way in Lee County, Florida, and has a keen eye for charities who run their operations the right way. Brad currently resides in Fort Myers, Florida, and is a member of the Paradise Iowa Club.
Executive Vice President/COO
VICE PRESIDENT OF EVENTS & ENGAGEMENT
Jayne is a graduate of the University of Iowa, earning her bachelor’s degree in 2003. Jayne has served as the Director of Events with Iowa Athletics Development at the UI Center for Advancement since 2010, overseeing the department’s donor events, game day related activities, the Hawkeye Events tour, Hawkeye Huddles, and management of I-Club Chapters. Jayne has been a long time Hawkeye fan and has enjoyed the opportunity to support the Hawkeyes and help make an impact on student-athletes throughout her career. Jayne resides with her family in Tiffin, Iowa.