FOR IMMEDIATE RELEASE
Exile Brewing Company Unveils Swarm Vodka Soda in Latest NIL Portfolio Expansion
Des Moines, IA – June 11, 2024 – Exile Brewing Company is excited to announce the launch of its latest addition to the NIL beverage lineup, Swarm Vodka Soda. Exile will be donating 20% of its revenue like its counterpart, Swarm Golden Ale. This refreshing new product represents the continued collaboration between Exile Brewing Company and the Swarm Collective, further strengthening their commitment to supporting Iowa athletes and the local community.
“The partnership with Exile has not only provided important financial support for Swarm but also increased awareness of our impact on Hawkeye athletes and the community. We’re excited to enhance our product line this summer with Exile introducing a vodka soda that is made with Swarm Vodka and includes another one of our partners Iowa-based Foundry Distillery,” said Brad Heinrichs, CEO of The Swarm Collective.
Exile Brewing Company has been at the forefront of innovative beverage offerings, and Swarm Vodka Soda is no exception. Crafted with Swarm Vodka, a product of the Iowa-based Foundry Distillery, this vodka soda aims to meet the demand of fans who have been eagerly anticipating a new addition to the Swarm beverage family.
“We’re very excited to add this product to the Swarm family of beverages.” Said RJ Tursi, Founder of Exile Brewing Company. “Throughout last year as we listened to feedback on Swarm Golden Ale, we frequently heard the request for a Swarm vodka soda. What we’re releasing fills that need and will help us continue building brand awareness for the Swarm Collective and what they do,” said a representative from Exile Brewing Company. “This past year we donated nearly $200,000 to the collective. It’s a good number but we’re far from satisfied with it. Given the fanaticism and loyalty of the Hawkeye fan base, we believe we can build this number to $1,000,000 in the next five years.”
Swarm Vodka Soda will be available this summer, promising a refreshing option for fans and supporters. This launch is expected to bolster the NIL initiative, providing further financial support and enhancing the collective’s impact on the community.
Exile Brewing Company is a locally owned, family business. Every drop of their beer is brewed, bottled, kegged, and canned at their historic brewery in downtown Des Moines. Their team takes great pride in the brewery they’ve been building since 2012 as it contributes to the culture of Des Moines and the state of Iowa.
The Swarm Collective, Inc. is a 501(c)3 non-profit corporation organized exclusively to enable and empower University of Iowa student-athletes to amplify their NIL opportunities by contributing their time and diversity of talents through charitable work for other non-profits. More information can be found at www.iowaswarm.com.
For more information, please contact:
Erin Muir
Head of Marketing
Exile Brewing Company
319-330-0718