Iowa City, IA – The Swarm Collective and Exile Brewing Company embark on a unique partnership to launch the custom brewed “SWARM Golden Ale,” where 20% of the revenue from sales will be donated to The Swarm Collective.
“NIL has created a new landscape for college athletics, and this is a unique opportunity to generate passive revenues for the Swarm Collective.” Brad Heinrichs, CEO of Iowa Swarm. “We hope that Iowa fans will pridefully consume this beverage knowing that they are also assisting the efforts of the Swarm.”
The custom-brewed Swarm Golden Ale will be easy-drinking, well balanced, clean, and tailgate ready. It will be available on store shelves in late July, just in time for the Hawkeyes to SWARM the field and court this fall.
“This type of partnership is why we entered the craft beer business over a decade ago.” Said Rj Tursi, Founder of Exile Brewing Company. “It’s innovative, it’s collaborative, it will help to cultivate a thriving community for the Iowa fan base, and the product will certainly enhance great times of cheering on the Hawks. We are honored to be a part of it and thrilled to contribute to the future success of Iowa student-athletes on the field and on the court. Go Hawks!”
Swarm Golden Ale will be available for fans to purchase in retail stores, restaurants, entertainment venues, and the taproom at Exile Brewery in Des Moines.
Exile Brewing Company is a locally owned, family business. Every drop of their beer is brewed, bottled, kegged, and canned at their historic brewery in downtown Des Moines. Their team takes great pride in the brewery they’ve been building since 2012 as it contributes to the culture of Des Moines and state of Iowa.
The Swarm Collective, Inc. is a 501(c)3 non-profit corporation organized exclusively to enable and empower University of Iowa student-athletes to amplify their NIL opportunities by contributing their time and diversity of talents through charitable work for other non-profits. More information can be found at www.iowaswarm.com.
MEDIA CONTACTS
Exile Brewing Company
Erin Muir
319-330-0718
Exile Brewing Company
Nick Cervine
303-304-9765
The Swarm Collective
Jayne Oswald
319-621-2914